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       Knowing how to steer a conversation and gain the other party’s attention is an important skill required to become a negotiator. Negotiation is all about understanding the other side, identifying things of emotional value for each party, and trying to create a win-win situation by offering the least concessions. 
       This is why it has been observed that the power to negotiate is rarely one-sided, though this tends to deviate as the discussions progress. In any negotiation, it’s crucial to navigate key points strategically, ensuring your perspective is fulfilled rather than concluding the discussion in a onesided manner. It is important to provide mutual respect and incorporate feedback in a negotiation.
        Imagine the scenario. When negotiating for the beach house instead of the lake house from your parents, acknowledge their emotional ties to the beach house while emphasizing the value of the lake house. Consider their perspective, prioritizing their sentiment due to your emotional bond. Contrastingly, with a dealership, leverage your excellent credit history and existing car ownership to negotiate a better deal. Perhaps request additional benefits like free coatings and maintenance. Similarly, in negotiations, identify the other party's pain points and address them. For instance, as a real estate investor, understand a seller facing foreclosure and propose solutions like assuming their mortgage while transferring property ownership. This resolves their financial stress, benefiting both parties. Through such negotiations, you can acquire property without a down payment, fostering a win-win outcome. Negotiation, therefore, is a skill that is essential to be understood and utilized in every aspect of your life.   
       The important aspect of negotiation remains the same; each side has something unique to offer, against which a certain level of control and pressure is exerted. At the end of the day, a skill, product, or service is required, and the balance in the negotiation continues to shift throughout the negotiation process.

【題組】48. What approach does the passage recommend for negotiating with a dealership to achieve a favorable outcome?
(A) Insisting on immediate gratification without considering long-term benefits
(B) Exploring alternative options without addressing the dealership's perspective
(C) Strategically leveraging one's credit history and existing assets
(D) Employing aggressive tactics to overpower the dealership's stance
(E) Ignoring potential benefits offered by the dealership to maintain control


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